The millennials, also referred to as Generation Me or Generation Y, comprise of the young people who were born in the 1980s or in the 1990s. This grown-up version of kids is special since they are obsessed with technology and are the biggest developing opportunity for marketers.
Over the past few years, Snapchat has experienced huge growth, attracting about ten billion video views each day. With more than sixty percent of millennials using Snapchat, you need to know how to use the app to lure them. If you are not embracing Snapchat, you are missing out on a perfect opportunity to lure your millennial customers. Here are some useful tips on how to go about it.
1. Use preview teasers
When it comes to teasers, Snapchat is simply the best platform. You can make quick previews on your business or new product. By being on the internet all the time, these teasers can be used as good selling points to lure millennials so that they take notice of the products you offer and eventually buy them. When used correctly and cleverly, your teaser snaps can entice the millennials to take notice of your business and even interact with it. Here is a video showing you how to set up and use Snapchat.
2. Showcase new-buyer experience
You can make use of the Stories feature on Snapchat to send out a combination of five-second videos and images to tell stories that concern your business. You can do this by having fun with the customers and encouraging them to send out Snaps that express their excitement on the experience of buying from you.
3. Introduce promotions and giveaways
You can promote your business by introducing promotions and giveaways via Snapchat. Sending a snap of part of the promotion you will be having on a daily basis can help build the hype with your audience. Millennials will always wait for the release of a snap so that they are aware of the details of your promotion and take part in it.
4. Promote your special events
Snapchat is a great way to advertise any special events that you may have such as trade shows, charity events and grand openings. Your audience can also have direct and live access to your event via the app, which allows them to interact with your event.
5. Connect influencers and your brand
Since millennials usually take the word of influencers seriously, using Snapchat to connect these influencers with your product can really bring your brand to new heights and improve your business. It is however important to note that influencers don’t have to be mainstream celebrities, so long as you find the right ones.
Snapchat is among the newest and most popular social media platforms that have made a big impact in marketing, especially when targeting the millennial customers. It is for this reason that knowing how to use Snapchat to promote and leverage your products and services is essential.