Month: December 2016

How Much Does SEO Cost Per Month? – A Pricing Guide for Small Business

Almost every business, whether small and growing or big and established, must decide and budget on Search Engine Optimization (SEO) expenditure. It’s not a matter of the “IF” question; your small, growing business direly needs robust online marketing to survive in today’s web-driven world of business.

The question you should ask yourself is, “how much the SEO will cost you, particularly per month?” Keep reading for the information that can help you make the right decision as well as learn some tips on how SEO agencies operate so that you can successful forge a beneficial partnership with an online marketing company.

Payment Models for SEO

Typically, SEO firms have four primary models of services and payments. And For you to understand the amounts discussed below, you need first to know these payment models, which are:

Monthly retainer: In this model, you, as the business owner pays a specific set amount every month to acquire an agreed-upon range of services. This is the most widely used model as it provides the greatest Return on Investment (ROI). Monthly retainer payment model usually encompasses:

  • On-site content improvements
  • Regular analytic reports
  • keyword search and optimization
  • Link building

Contract services with fixed prices: If not all, then a majority of the SEO agencies choose contract services because most of their customers will always select this form of payment before engaging in the monthly retainer model. The best example of this model is an SEO website audit.

Project-based pricing: In this model, the fees you are charged are almost similar to those in contract services. The only difference is that the latter are custom projects created for clients. However, costs vary with each project.

Hourly consulting: In this model, you consult and get charged per hour for the information and services offered.

Most of the SEO agencies use a combination of these payment models. Similarly, it’s advisable that you go for a company that uses more than one the models.

Typical SEO Costs

Having equipped yourself with the above information regarding payment models, you can now read and understand these range of costs. All the costs are based on the above-discussed models.

Monthly retainer: Monthly retainers cost between $750 and $5,000, depending on the size of your business and the extent of services you get from the agency. The lower end of the spectrum represents the amount payable to SEO companies offering a limited array of services. On the other hand, the upper range represents the large SEO firms offering full-range services. Based on this, most of the small business using the monthly retainer model pay between $750 and $2,500 per month.

Contract services with fixed prices: As said earlier, this model best suits start-up business who are testing the use of SEO. Typically, small businesses using these model will pay the following figures per month;

Project-based pricing: Because of the various projects, SEO agencies tend to offer a wide range of prices. Most projects done by small scale business cost $1,000

Hourly consulting rate: Most SEO consultants whether agencies or individual will usually charge your small business between $100 and $300 per hour.

All the fees are subject to change over time. Besides, there are some SEO firms are willing to negotiate. You can therefore find such firms and do business with them to help your business grow.

How to use Snapchat to Lure Millennial Customers

The millennials, also referred to as Generation Me or Generation Y, comprise of the young people who were born in the 1980s or in the 1990s. This grown-up version of kids is special since they are obsessed with technology and are the biggest developing opportunity for marketers.

Over the past few years, Snapchat has experienced huge growth, attracting about ten billion video views each day. With more than sixty percent of millennials using Snapchat, you need to know how to use the app to lure them. If you are not embracing Snapchat, you are missing out on a perfect opportunity to lure your millennial customers. Here are some useful tips on how to go about it.

1. Use preview teasers

When it comes to teasers, Snapchat is  simply the best platform. You can make quick previews on your business or new product. By being on the internet all the time, these teasers can be used as good selling points to lure millennials so that they take notice of the products you offer and eventually buy them. When used correctly and cleverly, your teaser snaps can entice the millennials to take notice of your business and even interact with it.  Here is a video showing you how to set up and use Snapchat.

2. Showcase new-buyer experience

You can make use of the Stories feature on Snapchat to send out a combination of five-second videos and images to tell stories that concern your business. You can do this by having fun with the customers and encouraging them to send out Snaps that express their excitement on the experience of buying from you.

3. Introduce promotions and giveaways

You can promote your business by introducing promotions and giveaways via Snapchat. Sending a snap of part of the promotion you will be having on a daily basis can help build the hype with your audience. Millennials will always wait for the release of a snap so that they are aware of the details of your promotion and take part in it.

4. Promote your special events

Snapchat is a great way to advertise any special events that you may have such as trade shows, charity events and grand openings. Your audience can also have direct and live access to your event via the app, which allows them to interact with your event.

5. Connect influencers and your brand

Since millennials usually take the word of influencers seriously, using Snapchat to connect these influencers with your product can really bring your brand to new heights and improve your business. It is however important to note that influencers don’t have to be mainstream celebrities, so long as you find the right ones.

Snapchat is among the newest and most popular social media platforms that have made a big impact in marketing, especially when targeting the millennial customers. It is for this reason that knowing how to use Snapchat to promote and leverage your products and services is essential.