Almost every business, whether small and growing or big and established, must decide and budget on Search Engine Optimization (SEO) expenditure. It’s not a matter of the “IF” question; your small, growing business direly needs robust online marketing to survive in today’s web-driven world of business.
The question you should ask yourself is, “how much the SEO will cost you, particularly per month?” Keep reading for the information that can help you make the right decision as well as learn some tips on how SEO agencies operate so that you can successful forge a beneficial partnership with an online marketing company.
Payment Models for SEO
Typically, SEO firms have four primary models of services and payments. And For you to understand the amounts discussed below, you need first to know these payment models, which are:
Monthly retainer: In this model, you, as the business owner pays a specific set amount every month to acquire an agreed-upon range of services. This is the most widely used model as it provides the greatest Return on Investment (ROI). Monthly retainer payment model usually encompasses:
- On-site content improvements
- Regular analytic reports
- keyword search and optimization
- Link building
Contract services with fixed prices: If not all, then a majority of the SEO agencies choose contract services because most of their customers will always select this form of payment before engaging in the monthly retainer model. The best example of this model is an SEO website audit.
Project-based pricing: In this model, the fees you are charged are almost similar to those in contract services. The only difference is that the latter are custom projects created for clients. However, costs vary with each project.
Hourly consulting: In this model, you consult and get charged per hour for the information and services offered.
Most of the SEO agencies use a combination of these payment models. Similarly, it’s advisable that you go for a company that uses more than one the models.
Typical SEO Costs
Having equipped yourself with the above information regarding payment models, you can now read and understand these range of costs. All the costs are based on the above-discussed models.
Monthly retainer: Monthly retainers cost between $750 and $5,000, depending on the size of your business and the extent of services you get from the agency. The lower end of the spectrum represents the amount payable to SEO companies offering a limited array of services. On the other hand, the upper range represents the large SEO firms offering full-range services. Based on this, most of the small business using the monthly retainer model pay between $750 and $2,500 per month.
Contract services with fixed prices: As said earlier, this model best suits start-up business who are testing the use of SEO. Typically, small businesses using these model will pay the following figures per month;
- SEO copywriting ($0.15),
- site content audit ($500),
- link profile audit ($500),
- Social media site setup ($500).
Project-based pricing: Because of the various projects, SEO agencies tend to offer a wide range of prices. Most projects done by small scale business cost $1,000
Hourly consulting rate: Most SEO consultants whether agencies or individual will usually charge your small business between $100 and $300 per hour.
All the fees are subject to change over time. Besides, there are some SEO firms are willing to negotiate. You can therefore find such firms and do business with them to help your business grow.